"There are two modes of establishing our reputation: to be praised by honest men, and to be abused by rogues. It is best, however, to secure the former, because it will invariably be accompanied by the latter."
-Charles Caleb Colton
Protect Your Brand
With modern modes of communication, word about you, your employees and your products and services can spread globally in seconds. That can provide a tremendous boost for your reputation – or, as we've seen in some high-profile cases, damage it. We can show you how purposeful messages can influence the audiences you need to reach most, to enhance your reputation. We also can prepare you to quickly and confidently respond to the inevitable threats before attacks spin out of control.
We can give you the right words to say, at the right time, through the right channels.
Identification of key messages to achieve your stated objectives – what you want to say, why, when, and to whom.
C-level support – when the CEO (or someone else) should be the spokesperson, what to say, when to say it, and how to tailor the same messages to different audiences.
Actions to take to earn (or regain) trust.
How to get to the audiences you most want – and need – to hear what you say.
Best practices for media relations, including media and crisis training (how to handle reporters in good times, and bad).
When to use earned media and what to expect.
When and why to pay for an ad.
How to use and manage social media, including threats or just tough questions about your brand.
"A good name, like good will, is got by
many actions and lost by one."
What We Do
Your reputation – your brand – is your word; it's a pledge to your customers that you will fulfill your promises. A superior reputation is a sacred trust – challenging to earn, and critical to maintain. Whether you have two employees or 20,000, whether your customers number in the tens or millions, every interaction is an opportunity to build that reputation, or ruin it.
You want your communications to be purposeful and persuasive, clear and consistent... That's where we come in. We'll help guide your engagement efforts with your most important, influential audiences.
Damage Control/Crisis Management
At some point, no matter how well you run your business, someone will take a shot at you. And chances are, it'll be swift, painful – and maybe even unfair. We can help you deal with that, too.
"Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once you have kindled it, you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to gain a good reputation is to endeavor to be what you desire to be."
Joan has 39 years of experience working in media and corporate communications, with 28 of those years spent in leadership positions in newsrooms, publishing, and with an international wire service. Her experience in public relations with a focus on media relations and crisis communications includes 12 years at a Fortune 100 pharmaceutical company during a time of high change and intense media coverage, and six years leading a team and then a division at a large public university. She has advised private clients for more than a decade.